Highlights from the recent food show at Excel London in March 2022
Arguably, the biggest highlight of the exhibition was the fact there was one ! Face to Face ! After two years of being glued to a computer screen, we could now meet people in the flesh and see and taste product. There was a buzz about the place and I certainly felt that everyone was very friendly and chatty.
Not surprising, businesses were eager to showcase their ecological and nutritional credentials. There were a lot of vegan and meat alternative products, a lot of fruit and nut snack products. Also, there was focus on no added sugar, no palm oil and high protein.
Another trend was catering for pets as well as humans in the hospitality section. A pub supplies business was offering human and dog snacks in their portfolio.
Some of the products that I thought were worth sharing :
So what does this mean for a Product Developer and NPD professional? The food industry has never been so lively and so experimental. Considering the implications your product and packaging has for the environment is no longer a “good to have” or simply a “trend”. It is the responsibility of a product developer and of a business. The same goes for the nutritional credentials of a product.
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