Food has the magical power to bring back wonderful memories
Food has this magical power to transport you to a place and a time at first taste. It’s really magic! One bite or one sip can take you from a rainy London to a sunny beach. It can revive memories and emotions like this scene in Ratatouille when Anton Ego, the feared critic, has one bite of Remy’s ratatouille and travels back to his childhood. He feels the same warmth and security as when he was with his mother.
This memory is enough to melt his heart and change his mood. This is the magic of food. This is why, in my humble opinion, this is the best food film scene ever. As a product developer, a chef or a home cook we have the power to transport people (hopefully to a good memory!).
Food has this magical power to transport you to a place and a time at first taste. It’s really magic!
As a product developer you need to try and create this experience.
"It's Only Biscuits..." 
I totally agree with you, I have that often with smells. We have a ‘Bialetti Mokka Express cafetiera’ and on weekends, when I get a sleep-in and my wife puts on the espresso, I am transported back to my childhood, when my Italian Grandma (“Nonna” made her first early moring coffee around 6:30am, shortly before I got up. Such happy memories!
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