Stories, Lessons and Inspiration for Food Product Developers


Welcome to “It’s Only Biscuits…”, where you’ll find stories, lessons learnt and inspiration from a food product developer for food product developers.

Valia Christidou

Most Recent Posts

Click on the picture to see all the articles on Lessons learned


Don’t try this at work!

Learnings from over 30 years of creating new biscuits and snacks. What worked and what didn’t.

Click on the picture to see all the articles on Innovation


WOW I wish I’d thought of that!
News, trends, great new products and perhaps the odd recipe or two.

Click on the picture to see all the articles on Inspiration


Take a deep breath….

There are some great ideas out there. People and initiatives that inspire.

‘It’s only biscuits…” was the phrase I heard the most during my many, many years in the development of yummy new biscuits. It was also the one that would stir in me feelings of pride, anxiety, accomplishment, frustration…sometimes all at the same time!

News and Features

Proposed changes to R&D tax relief in the UK
How much do you know about R&D tax credits? There may be savings for your business .
To qualify for the scheme, a project must:
a) Seek an advancement in a field of science or technology
b) Face technological uncertainty in seeking that advancement (well, show me one NPD project that was ever a dead cert!)
Ayming’s R&D 101 has more info to the current legislation

Review of the recent “Meat the Future” Exhibition in Oxford, published in IFST’s Food Science and Technology magazine June 2022

Veronica Giacintucci called me a “food romantic” like her. Listen to our conversation on the podcast THE FOOD SCIENCE ADDICT February 2022

IFST publishes Vision and Call to Action for a UK wide Food Strategy Link.

New Products

Focus on fibre, UK Feb ’22
Hydration is the new big thing in the States at the moment. June ’22

Get In Touch


+44 7949477812

Valia supports food businesses launch their innovation. Find out more at

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Copyright ©️2023 Valia Christidou

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