‘It’s only biscuits…” was the phrase I heard the most during my many, many years in the development of yummy new biscuits. It was also the one that would stir in me feelings of pride, anxiety, accomplishment, frustration…sometimes all at the same time!

This is what my friends and colleagues would say to me, or I to them, when projects were not going to plan and stress levels were rising. It was like a special code that only we knew the true meaning of. It meant, “I’m here to help”, “You are brilliant, don’t give up”, “You’ve got this”, “I’ve got your back”, “Put things into perspective”.

To us, it was a lot more than “only biscuits”…